2013 All-Star Shop Spot

Summary

The 2013 All-Star game was set for New York City, so the focus of the piece needed to be on the epic scale of the event. I built the entire project, from design boards to final end product.

Process

At the beginning of the project, I built out design boards to get an idea for the feel of the spot. I later went with the Empire State Building so that it would be recognizable as a New York City landmark.

The light beams were created in After Effects using Trapcode Particular and the city scenes were created with Element 3D.